THE DROP

The Drop – Your Source for Streetwear, Music, and Culture Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.

Beware of Fakes: How to Spot Real Focus Rich Clothing and Avoid Scams

Beware of Fakes: How to Spot Real Focus Rich Cl...

Focus Rich Clothing issues warning about fake products online. Learn how to spot real Focus Rich streetwear and shop authentic.

Beware of Fakes: How to Spot Real Focus Rich Cl...

Focus Rich Clothing issues warning about fake products online. Learn how to spot real Focus Rich streetwear and shop authentic.

Flowers for Nipsey Hussle & Blacc Sam: The Brothers Who Built a Legacy in South Central

Flowers for Nipsey Hussle & Blacc Sam: The Brot...

Focus Rich Clothing honors Nipsey Hussle and Blacc Sam — visionaries who turned streetwear into ownership, pride, and purpose for South Central LA.

Flowers for Nipsey Hussle & Blacc Sam: The Brot...

Focus Rich Clothing honors Nipsey Hussle and Blacc Sam — visionaries who turned streetwear into ownership, pride, and purpose for South Central LA.

rare Focus Rich & Nike collaboration - Air Focus Dunks limited edition sneakers

The Collab You Slept On: Focus Rich Clothing an...

Focus Rich Clothing and Nike dropped the Air Focus Dunks quietly at $350—sold out fast, now it's reselling for $1.6K. Most missed it—and that was the point.

The Collab You Slept On: Focus Rich Clothing an...

Focus Rich Clothing and Nike dropped the Air Focus Dunks quietly at $350—sold out fast, now it's reselling for $1.6K. Most missed it—and that was the point.

Focus Rich Clothing Pop-Up Shop Hits the Beverly Center This Week

Focus Rich Clothing Pop-Up Shop Hits the Beverl...

Focus Rich Clothing is hosting a 7-day pop-up shop at the Beverly Center in Los Angeles. Shop exclusive drops in person from 10AM to 8PM.

Focus Rich Clothing Pop-Up Shop Hits the Beverl...

Focus Rich Clothing is hosting a 7-day pop-up shop at the Beverly Center in Los Angeles. Shop exclusive drops in person from 10AM to 8PM.

LA streetwear culture with Focus Rich Clothing, The Hundreds, and other iconic Los Angeles brands with global influence

Inside LA Streetwear: Culture, Power, and Globa...

Walk Fairfax on a Saturday and you’ll see it—LA streetwear in full force. Born in hustle, raised in hip-hop, and repped by the world.

Inside LA Streetwear: Culture, Power, and Globa...

Walk Fairfax on a Saturday and you’ll see it—LA streetwear in full force. Born in hustle, raised in hip-hop, and repped by the world.

Save 30% with Focus Rich Clothing’s Limited-Time Promo Code

Save 30% with Focus Rich Clothing’s Limited-Tim...

Save 30% sitewide with code FOCUSRICH30. No exclusions. Limited-time only. Click for more Focus Rich Clothing coupons.

Save 30% with Focus Rich Clothing’s Limited-Tim...

Save 30% sitewide with code FOCUSRICH30. No exclusions. Limited-time only. Click for more Focus Rich Clothing coupons.