THE DROP

The Drop – Your Source for Streetwear, Music, and Culture Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.

Focus Rich NFT Pop-Up in Atlanta – Only 10 Exclusive Pieces Available

Focus Rich NFT Pop-Up in Atlanta – Only 10 Excl...

Next month in Atlanta, Focus Rich Clothing drops 10 exclusive NFT-linked items. Must pre-register to enter the pop-up.

Focus Rich NFT Pop-Up in Atlanta – Only 10 Excl...

Next month in Atlanta, Focus Rich Clothing drops 10 exclusive NFT-linked items. Must pre-register to enter the pop-up.

Focus Rich Clothing booth preview for Agenda Show 2022 at Caesars Palace Las Vegas

Focus Rich Clothing Set to Showcase at Agenda L...

Focus Rich Clothing is set to attend Agenda Las Vegas at Caesars Palace for a three-day streetwear showcase and exclusive industry drops.

Focus Rich Clothing Set to Showcase at Agenda L...

Focus Rich Clothing is set to attend Agenda Las Vegas at Caesars Palace for a three-day streetwear showcase and exclusive industry drops.

Cross Colours founders Carl Jones  and TJ Walker, the founders of 90's  hip-hop streetwear fashion

Flowers for Carl Jones and TJ Walker : The Stre...

Focus Rich Clothing pays tribute to Cross Colours — the brand that brought political power, unity, and unapologetic style to 90s streetwear culture.

Flowers for Carl Jones and TJ Walker : The Stre...

Focus Rich Clothing pays tribute to Cross Colours — the brand that brought political power, unity, and unapologetic style to 90s streetwear culture.

Virgil Abloh, founder of Off-White, stands in front of his iconic diagonal-striped artwork

Flowers for Virgil Abloh: The Visionary Who Rew...

In our Flowers series, Focus Rich honors Virgil Abloh — the creative force behind Off-White who redefined streetwear and shifted global fashion forever.

Flowers for Virgil Abloh: The Visionary Who Rew...

In our Flowers series, Focus Rich honors Virgil Abloh — the creative force behind Off-White who redefined streetwear and shifted global fashion forever.